The founder of IPPUDO, Shigemi Kawahara is often called as the "Ramen King" in Japan. With over 300 stores operating worldwide, IPPUDO coined the word ZUZUT TO to represent the sound of slurp, an integral part of Japanese's unique food culture, and we have been introducing it to the world. Depending on your own food culture you may feel resistance to a nice slurp, but we urge you to try it, to experience authentic Japanese food culture and all the flavours of our ramen. Since the opening of IPPUDO in 1985, founder Kawahara also created his very own "Tao". "To continuously innovate to remain true" this is IPPUDO's mission all over the world, we offer authentic yet innovative ramen of the highest quality. We hope you enjoy the authentic ramen experience at IPPUDO